Let’s be honest for a minute. When it comes to makeup, skincare and beauty products in general, most high maintenance Egyptians (guilty) flock abroad to the likes of Sephora, Kiehl’s, Glossier and any other Kardashian/Jenner labeled products we can get our hands on. This is usually due to two very specific reasons. Reason one being that we think there are no high quality products in the Egyptian market and reason two most definitely being ‘3o2det El Khawaga’. A term which basically refers to always thinking that foreign products are better than locally made ones.
OK, now let me stop you right here. What If I told you that I recently came across a website that changed my narrow-minded perception of shopping for quality beauty products, right smack in the middle of Om El Donia. Yes, you heard that right.
Source Beauty is the first Egyptian beauty e-commerce website in the country. The idea behind ‘Source’ is an up-to-date beauty platform that sources the best skincare, makeup, fragrances and health products in the market and acts as a hub of information for Egyptians of all ages. Founded in the year 2016, Source Beauty began as a blog where the hunt for the best beauty products were shared on a social media platform.
Their mission is ultimately to decode the often intimidating beauty world which leaves people in a state of confusion. The aim of Source Beauty is to inspire you to nourish, enhance, and make the right beauty choices tailored to you. The platform is led by women for women, providing them with the choice to choose local alternatives to their self-care routines, and an opportunity to get their brands known to women, as they source all the region’s best products.
“Primarily, working with female start-ups helps broaden the community of businesswomen in the beauty and wellness industry in the region. The Egyptian market is brimming with export grade skincare and hair care opportunities that are undiscovered locally. Our aim is not only to provide an affordable solution to beauty products but also to empower women by educating them and giving them relevant information about what is available in Egypt,” says Lydia Schoonderbeek, CEO and Founder of Source Beauty.
“We want to lift the stigma that foreign beauty products immediately equal better quality. It’s simply just not true! We showcase rising brands as they utilize the best raw ingredients the country has to offer worldwide,” says Sara Mofty, Source Beauty’s Business Development Manager.
To start your online shopping spree, head to Source Beauty’s website here.
Source Beauty Social Media pages:
