AllSaints, the renowned East London-based fashion brand, recently hosted an exclusive pre-launch event in collaboration with Family & Friends at Rituals of Zoya, North Coast. This glamorous evening marked the highly anticipated introduction of AllSaints to the Egyptian fashion scene.
The event unfolded at Rituals of Zoya, Villa Coconut HotelMain Hut, where guests enjoyed a preview of the latest collection, signature cocktails, live customization for the AllSaints merch by Toxik, and music from Ziad Moussasetting the tone for the evening. The night continued with a vibrant lineup by Clay Lio, Mohasseb, and Heavy Pins.
Founded in East London in 1994, AllSaints stands out with its distinctive approach to fashion. Known for its cult leather jackets, signature biker boots, and unexpected prints, the brand embodies an attitude of innovation and individuality. AllSaints is a global, digital, contemporary brand that prides itself on offering a uniform without uniformity.
With a strong presence across Europe, North America, Latin America, Asia, and the Middle East, the brand is set to open its first store at Mall of Arabia, Gate 15 at the beginning of September 2024.
