Unilever Mashreq, represented by Signal, joins forces with United Nations Children’s Fund (UNICEF) to launch a worthwhile program.
The program, Children’s Awareness for Water Conservation, Health and Proper Nutrition, covers three focal points: building the capacity of implementing partners with the Holding Company for Water and Wastewater, targeting teachers in schools in Minya and Fayoum and focusing on developing a multimedia campaign.
Sherine Moneam, Personal Care Director and Executive Board Member of Unilever Mashreq, hailed the partnership with UNICEF and the Holding Company for Water and Wastewater. “This multiparty program will start its interventions with a multimedia campaign, which includes broadcast public service announcements as well as kid-friendly publications and materials — emphasizing the concepts of hygiene and balanced nutrition,” she explained.
Propping up this significant move was screen starlet and songster Donia Samir Ghanem, UNICEF Egypt’s Ambassador. During the launch event, she announced her support to the awareness campaign and and used her voice to present the campaign’s messages in an exceptional music video.
