Serious Business

The internet is serious business and were here to give you the low down on everything related to the business sector. From groundbreaking startups to unsung employees (AKA heroes), Serious Business is guaranteed to provoke your thoughts.

607 Articles
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Al Rawabi School for Girls: A Netflix Original that Hits Close to Home!

“School is a nightmare” With those words, Mariam, the show’s protagonist, opens the first episode. In flashbacks, she narrates how her school turned...

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The Inspiring Reemergence of Activism in Sport

Amongst others, Simone Biles, Colin Kaepernick, Naomi Osaka, and Marcus Rashford are harnessing their influence to instigate positive social change and redefining what...

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By the Youth, for the Youth: 5 Budding Businesses Led by Founders Under 25

More and more fresh graduates are starting up their own businesses to initiate their path towards success. According to a study from XYZ...

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The 925 of a Butcher during Eid

Butchers are an essential part of the Eid Festivities here in Egypt – one could go as far as to say that they’re...

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In Defense of Personalized Advertisements: Facebook Claims to Protect Small Business Owners Amongst Privacy Concerns

Tech giants Apple and Facebook have been publicly clashing over issues of privacy following the release of iOS14. Therefore, it came as no...

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Stories from the Ward: Hearing Doctor’s Speak about their Experiences with Covid Patients

Anxiety amongst the Egyptian public about Covid restrictions has quickly dissipated following the easing of the restrictive social distancing measures imposed over Eid....

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Meet the Woman Leading GoDaddy’s Digital Transformation Journey in Egypt: The Inspiring Work Story of Selina Bieber

Selina Bieber is the Senior Regional Director of the Middle East and North Africa at GoDaddy. And that’s a big deal! GoDaddy is...

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Marketer Turned International Designer: 3 Career Lessons We Can Learn From Shosha Kamal

While some of us may have known our career choice from infancy, Shosha Kamal took the unorthodox path in choosing hers. Originally a...

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The AUC SpeakUp Series Continues with a Panel on Gender Diversity and Protection of Women in the Workplace

In 2021, The American University in Cairo launched the ambitious SpeakUp Dialogue Series, which has aimed to support national efforts to improve the...