Serious Business

The internet is serious business and were here to give you the low down on everything related to the business sector. From groundbreaking startups to unsung employees (AKA heroes), Serious Business is guaranteed to provoke your thoughts.

607 Articles
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3 Tips from GoDaddy for Egyptian Businesses Looking To Enrich Their Digital Presence

With the United States undergoing the highest digital transformation in 2020, American web-hosting company, GoDaddy Inc., is here with a 3-step checklist to...

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At the First Egypt’s Entrepreneur Awards Ceremony: 6 Risk-Takers Tackling Environmental Sustainability, Education, and Healthcare

This Saturday, June 12, the foot of the Great Giza Pyramid will witness a one-of-a-kind celebration of Egypt’s entrepreneurs and their diverse accomplishments;...

Personal AssistantReal Talk

Ever Thought Your Creativity Was Limited? Science Says Think Again.

There is one myth surrounding creativity that we were all told is a fact, namely the ‘Breed myth‘. It claims that creativity is...

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Capturing Cairo, Modes of Perception and Making a Living as an Illustrator: A Conversation with Artist Nora Zeid

We sat down with the up-and-coming Egyptian illustrator, Nora Zeid, to discuss ‘making it’ as an illustrator, how her work influences her perception...

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An Introduction to MENA’s Innovative new Professional Networking app, Tays, and its 21-year-old Egyptian CEO, Sherif Bacheet

During any particularly painful and tiresome job application cycle, we’ve all heard the same adage: “it’s not what you know, it’s who you...

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Egypt’s Closing the Gender Gap Accelerator: Why it’s Necessary and What you Need to Know

Egypt recently held its hybrid launch event as the first country in the MENA region to participate in the Closing the Gender Gap...

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The One Million Entrepreneurs Program: A Free & Comprehensive Entrepreneurship Program to Help Launch Your Startup

On April 9, Egypt’s Ministry of Planning and Economic Development launched its new training program “One Million Entrepreneurs“; with the aim of enriching...

925 - 4 Key Takeaways on Digitalization and Growth Hacking From Experts at Marketing Reloaded
Editor's PicksReal TalkSerious Business

4 Key Takeaways on Digitalization and Growth Hacking From the Experts at Marketing Reloaded

For startups looking to expand and adapt during the pandemic era and the accelerated digital transformation it brought about, Marketing Reloaded provided plenty of...

Editor's PicksReal TalkSerious Business

In an Effort To Curb the Industry’s Environmental Impact, L’Oréal Egypt Brings Suppliers Together to Talk Sustainability

More than 70% of global carbon emissions come from just 100 companies, according to an independent study published in 2017. And our ongoing...

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Preventing Sexual Harassment in Universities: Everything We Learned at AUC’s #MySafeUniDay

In the wake of last year’s uproar and publicized sexual harassment claims, it appears that we have yet to rectify this deep-seated issue....