Serious Business
The internet is serious business and were here to give you the low down on everything related to the business sector. From groundbreaking startups to unsung employees (AKA heroes), Serious Business is guaranteed to provoke your thoughts.
Marketing Reloaded: Why You Should Attend Startups Without Borders’ Dive Into Growth Hacking and Digitalization
“The Covid-19 pandemic has accelerated the digitalization of businesses in an incredible way. […] We want to support our community of entrepreneurs by...
Nadine MustafaApril 6, 2021
Are Women More Effective Leaders During a Crisis? Here’s What Research and the Pandemic Tell us
In March 2021, the renowned business magazine, Forbes Middle East, published its definitive list of “Top Level CEOs in the Middle East”. Of...
Nadine MustafaMarch 31, 2021
4 Lessons for Impactful Charity Work From the CEO of Mersal Foundation
From the midst of the still ongoing pandemic, Heba Rashed—the founder and CEO of the Egyptian Mersal Foudnation—emerged as a symbol of hope....
Nadine MustafaMarch 29, 2021
Is Your Business Ready for Ramadan? 6 Insights on Consumer Behaviour From Facebook and YouGov
For many businesses, our behavior as consumers during Ramadan 2021 might be unpredictable; it’s only our second (but hopefully last) Ramadan under the...
Nadine MustafaMarch 26, 2021
How an Insurance Business Leader Helped Save the Heritage of Heliopolis After Hours
We often find it hard to reconcile our passions with a traditionally successful career trajectory. But that’s not the case for Choucri Asmar,...
Nadine MustafaMarch 24, 2021
Let’s Talk Maternity Leaves: Does Being a Mother Hurt the Careers of Women in Egypt?
Being a mother shouldn’t damage or limit the careers of women. Any reasonable person should agree to that. But reality is still unfair....
Nadine MustafaMarch 21, 2021
UK Gives 70,000 Uber Drivers Worker Status: Should This Be Done in Egypt?
For the longest time, Uber drivers were classified as self-employed and independent contractors. But now, that reality is history—at least in the UK....
Nadine MustafaMarch 17, 2021
How She Can 2021 Is Set Out To Enable and Celebrate Resilient Female Entrepreneurs in Egypt
During the Covid-19 pandemic, female-led businesses struggled to stay afloat. But Entreprenelle’s SHE CAN 2021 is back to enable and empower female entrepreneurs...
Nadine MustafaMarch 1, 2021
Key Highlights From Industry Experts at the Launch of Canada’s Ryerson University in Cairo
Universities of Canada in Egypt announced its new partnership with the 73-year-old Ryerson University on February 22 at Cairo’s Nile Ritz Carlton to...
Nadine MustafaFebruary 28, 2021
Why Elon Musk Hires and Fires People
If wealth is how you determine a person’s success, he’s among the planet’s richest. If it’s ambition and influence, Elon Musk has already...
Nadine MustafaFebruary 26, 2021
