Serious Business

The internet is serious business and were here to give you the low down on everything related to the business sector. From groundbreaking startups to unsung employees (AKA heroes), Serious Business is guaranteed to provoke your thoughts.

607 Articles
Cover StorySerious Business

Social Impact Is the Latest Fashion Trend: 3 Newborn Egyptian Brands To Keep an Eye On

The oldest brand in the listicle that follows is only roughly three years old, and one of them was cofounded by two 18-year-olds....

Real Talk

How Should We Manage Workplace Romances? How Do They Affect Us?

Studies were conducted to see the effect of workplace romances on employees’ performance. We though that there isn’t a better occasion to bring...

Editor's PicksQuick UpdatesSerious Business

Clubhouse Is Trending in Egypt: Inside the Emerging Social Networking App

If your Facebook feed has been buzzing with posts or news about Clubhouse and its invitations recently but you’re not sure what’s going...

Editor's PicksQuick Updates

Herd Immunity Is No Longer an Option: Researchers Faced With a New Vaccine-Resistant Variant Say

Herd immunity is, for some of us, the clutch that we rested upon to assure ourselves that the pandemic has an end in...

Cover StoryReal Talk

Many Egyptian Women Aren’t Hired Because of Hijab. We Interviewed One of Them.

On a fine morning, a young lady seeking a job sends her resume to a company that then invites her for an interview...

Cover StoryReal Talk

Imagine if: Seeking Environmental Solutions Outside the Box

We are living in a critical era in the history of our planet. Pollution, waste, climate change, and the way we interact with...

Editor's PicksSerious Business

Can Apple Watches Detect Covid-19: What You Need To Know Beyond the Seemingly Fishy Claim

New studies have revealed that the Apple Watch — as well as other smartwatches like Fitbit and Garmin’s — can detect Covid-19 in individuals...

Editor's PicksQuick Updates

Egypt’s EGP 10 Will Be Made Out of Plastic in June 2021: Is This Worse for the Environment?

According to the IMF, polymer-based banknotes are now used in more than 20 countries (including the UK, New Zealand, and Australia), and Egypt...

Editor's PicksSerious Business

Egypt’s 2020 Economy in Numbers: What the Finance Minister, IMF, and Oxford Business Group Tell Us

Upon the arrival of the coronavirus pandemic, global economies took a massive hit and experienced a global recession. In their newly published reports,...

Cover StoryReal Talk

3 Mental Fitness Insights From World-Renowned Egyptian Athletes at SportsMENTA Con

An analysis published in 2019 by the British Journal of Sports Medicine showed that the “prevalence of mental health symptoms and disorders in...