Serious Business

The internet is serious business and were here to give you the low down on everything related to the business sector. From groundbreaking startups to unsung employees (AKA heroes), Serious Business is guaranteed to provoke your thoughts.

607 Articles
Published ThoughtsSerious Business

Egypt’s Female Workforce: History, Evolution, Challenges And The Future

The 1966 Egyptian comedy “Marati, Mudir Aam” (My Wife, The Director General), is a classic portrait of the cultural misconception regarding working women,...

Real TalkSerious Business

Plastic-Free July: A Look at Eco-Friendly Shopping In Egypt & Local Ethical Brands

The famous Quality Street chocolate box that our grandmothers magically turn to the sewing kit, the bazillion plastic bags that our mothers store...

Cover StoryProfiledReal Talk

Renewed Cultural Discourse Between Laws, Policies And Awareness on Sexual Harassment in Egypt

The American University in Cairo (AUC) hosted Maya Morsy, the president of Egypt’s National Council for Women (NCW) to talk about the current...

Published ThoughtsReal Talk

Burkini Vs. Bikini Social Media Debate On Selective Freedom In Egypt’s North Coast

The summer-time is a getaway for everyone — the shining sun and the cold splash of waves have a therapeutic effect on everyone...

Published ThoughtsReal Talk

Google and Apple Accused of Removing Palestine from Maps

The spirit of the Palestinian resistance knows no rest or break, and with the outrage caused by the accused removal of the country...

Serious Business

At the Creative Industry Summit This Year: 15 Impressive Speakers We’re Eager to Engage With

It’s July, and Egypt and the MENA region have been suffering from the COVID-19 pandemic for more than a couple of months. Many...

Personal AssistantPublished ThoughtsReal Talk

How One Viral Instagram Hashtag Can Reach Millions And Impact Societies

A regular Instagram user would most likely not pay attention to the technicalities of a hashtag on a post. Simply, it is due...

Real Talk

Documenting & Restoring Cairo’s Buildings Across Years of Urbanization

It’s no doubt that Cairo is loud and noisy. But there is so much more to the bustling city if you’d just look...

Serious Business

Egyptian Space Agency Currently Hiring Engineers To Work Beyond Earth

Although not many of you may know, Egypt actually has a space agency that was founded in 2019 by Egyptian President Abdel Fattah...

Personal AssistantReal Talk

Conquering the Summer Slump Through Tips & Podcasts

When the sun shines, the beach lures you in, and the late-night outings call, it is so easy to throw responsibilities out the...