Serious Business
The internet is serious business and were here to give you the low down on everything related to the business sector. From groundbreaking startups to unsung employees (AKA heroes), Serious Business is guaranteed to provoke your thoughts.
From Cannes To Cairo: The Academy Looking To Elevate Egypt’s Creative Industry And Impose A Social Responsibility On Advertising
Think of your most recent favorite advertisement or campaign and ponder on why you might have liked it enough to consider it among...
Nadine MustafaAugust 25, 2019
Exploring Egypt’s Investment Options
“Rule number one: never lose money, rule number two: never forget rule number one,” CEO of Berkshire Hathaway and the world’s third-richest person,...
Nadine MustafaAugust 23, 2019
Fabric Hut: Art And Design Re-Imagined
The process of searching for good fabric with the design that fits your preferences is a hassling challenge. This is because it is...
Nadine MustafaAugust 20, 2019
5 Youngsters On Working This Eid
What does it feel like to work on one of the country’s longer holidays? Not great, one would assume. We asked the following...
Nadine MustafaAugust 16, 2019
Boujee: The Egyptian Clothing Brand Hijacking The Fashion Industry
Inspired by the French historical definition of bourgeoisie, and the rising relevance of the term boujee in the hip hop scene, the rising...
Nadine MustafaAugust 8, 2019
Omar Harbi: The Story Of A Freelance Photographer
Imagine yourself making a living out of freelancing as your only source of income. It may seem like a risky move. However, in...
Nadine MustafaAugust 5, 2019
In the Words of Psychologist Farah El Miligui: Navigating Boundaries in the Workplace
It’s an interesting time to be a globalized Egyptian. A coffee kanaka in a world of Nespresso. As a psychologist from the millennial...
Nadine MustafaAugust 5, 2019
The Pin Factory: Adam Smith’s Allegory Of Division Of Labor In 2019
Productivity and revenues are some of the key elements that businesses aim to enhance, in order to fulfill their vision, plan, and to...
Nadine MustafaAugust 1, 2019
Had Fun With FaceApp? Now They Can Use Your Submitted Pictures As They Please
You’ve probably seen the aged version of the celebrities you follow, the friends you have and perhaps even yourself recently. These photos –...
Nadine MustafaJuly 22, 2019
Ghost Production: Egyptian Musicians Selling Their Ownership To Make It In The Music Industry
“In the beginning, I sold tracks where the agreement stated that I would lose all of my credits. But as I gained experience,...
Nadine MustafaJuly 21, 2019
