Serious Business

The internet is serious business and were here to give you the low down on everything related to the business sector. From groundbreaking startups to unsung employees (AKA heroes), Serious Business is guaranteed to provoke your thoughts.

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Goethe Institut in Cairo Launches Dystopia and You’re Invited

The Goethe Institut in Cairo is throwing a party on the 7th of April to celebrate the launch of Makouk’s Dystopia; a game...

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Egypt, International Labor Organization Sign Cooperation Protocols for More Jobs and Better Working Conditions

Egyptian President Abdel Fattah El Sisi issued a decree on the 29th of March approving cooperation protocols with the International Labor Organization (ILO)....

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Egypt Joins Earth Hour by Switching Off Landmark Lights

Egypt is one of 187 countries to participate in Earth Hour this year. Switching off lights around the world contributes to the international...

Editor's PicksSerious Business

Credit Agricole Supports Misr El-Kheir’s GESR in Flourishing the Startup Market in Egypt

With Egypt making recent headlines as being the next hotspot for startups and entrepreneurs, it comes as no surprise that there are international...

Real TalkSerious Business

How this Story of an HR Professional and a Rally Racing Steward Can Help us Avoid Bad Faith

Have you ever observed a waiter or a waitress and perceived their manners, behavior, and to an extent even, how they move physically...

Editor's PicksSerious Business

With a 25 Year Legacy, Libya Oil Revamps Under a New Commercial Name OLA Energy

Libya Oil Group has inarguably been making history for the past 25 years, spearing to its commitment of being Africa’s preferred terminus when...

Real TalkSerious Business

How L’OREAL is Promoting Business Ethics Around the World Through Their Ethics Department

Have you ever heard of an ethics department at work? It is certainly an unusual term but it’s presence is extremely crucial to...

Serious Business

The 10th Edition Of Creative Industry Summit Kicks Off With A Two-day Agenda

For the 5th year running, Creative Industry Summit was launched today for a two-day program that sees the world’s most prominent minds share...

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It’s Confirmed Uber Is Officially Acquiring Careem

Uber and Careem have reached an agreement for Uber to acquire Careem for $3.1 billion, consisting of $1.7 billion in convertible notes and...

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Paris’ Three Choirs Short Film Festival to be hosted in Cairo and Alexandria this June

Cairo and Alexandria were chosen among 80 cities around the world for Paris’ Three Choirs International Short Film Festival this June. The festival’s...