Serious Business

The internet is serious business and were here to give you the low down on everything related to the business sector. From groundbreaking startups to unsung employees (AKA heroes), Serious Business is guaranteed to provoke your thoughts.

607 Articles
Quick UpdatesSerious Business

PepsiCo Egypt to Invest $515 Million in the Next 4 Years

As part of PepsiCo’s celebration, marking 70 successful years of business in the Egyptian Market, the company announced its plans at a press...

Real TalkSerious Business

A Closer Look at Egypt’s Struggling Comic Book Industry

I’ve decided to delve deep into one of Dr. Strange’s portals to find out more about the almost non-existent industry in Egypt.

Editor's PicksProfiledSerious Business

A.B. Shawky: How His Business Venture Is Set to Disrupt the Movie Industry in the Region

The characters, the story and the dialogue are both authentically Egyptian and universally relatable. The movie invites us to see ourselves in the...

Editor's PicksReal TalkSerious Business

Influencers and Credibility in the Age of Influencer Marketing

How might this rapidly emerging and yet inscrutable phenomenon be affecting us all? We talked to influencers to hopefully see it through their...

Real TalkSerious Business

6 Women on Balancing Their Career and College at the Same Time

For the most part, people usually wait until after they graduate to start looking for what they want to do for the rest...

Editor's PicksReal TalkSerious Business

How Egypt Has Potential to Become a Hub for Medical Tourism

Egypt has always been a hot-spot for tourism. From the world’s best beaches to the ancient wonders and beautiful weather, we really do...

Real TalkSerious Business

Egypt’s Alcoholics Anonymous Saved Her Life, She Returned the Favor by Saving Others

If you’re someone who tends to resort to alcohol when feeling sad or happy, then you need to know that you’re not alone.