Serious Business
The internet is serious business and were here to give you the low down on everything related to the business sector. From groundbreaking startups to unsung employees (AKA heroes), Serious Business is guaranteed to provoke your thoughts.
PepsiCo Egypt to Invest $515 Million in the Next 4 Years
As part of PepsiCo’s celebration, marking 70 successful years of business in the Egyptian Market, the company announced its plans at a press...
Nadine MustafaOctober 23, 2018
A Closer Look at Egypt’s Struggling Comic Book Industry
I’ve decided to delve deep into one of Dr. Strange’s portals to find out more about the almost non-existent industry in Egypt.
Nadine MustafaOctober 16, 2018
A.B. Shawky: How His Business Venture Is Set to Disrupt the Movie Industry in the Region
The characters, the story and the dialogue are both authentically Egyptian and universally relatable. The movie invites us to see ourselves in the...
Nadine MustafaOctober 16, 2018
Influencers and Credibility in the Age of Influencer Marketing
How might this rapidly emerging and yet inscrutable phenomenon be affecting us all? We talked to influencers to hopefully see it through their...
Nadine MustafaOctober 16, 2018
6 Women on Balancing Their Career and College at the Same Time
For the most part, people usually wait until after they graduate to start looking for what they want to do for the rest...
Nadine MustafaOctober 11, 2018
How Egypt Has Potential to Become a Hub for Medical Tourism
Egypt has always been a hot-spot for tourism. From the world’s best beaches to the ancient wonders and beautiful weather, we really do...
Nadine MustafaOctober 11, 2018
Egypt’s Alcoholics Anonymous Saved Her Life, She Returned the Favor by Saving Others
If you’re someone who tends to resort to alcohol when feeling sad or happy, then you need to know that you’re not alone.
Nadine MustafaOctober 11, 2018
