Serious Business

The internet is serious business and were here to give you the low down on everything related to the business sector. From groundbreaking startups to unsung employees (AKA heroes), Serious Business is guaranteed to provoke your thoughts.

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Mercedes-Benz Sparks EV Revolution in Egypt

German automotive giant Mercedes-Benz has recently unveiled an impressive fleet of state-of-the-art electric vehicles (EVs) in Egypt. These vehicles showcase a range of...

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Paternity Leave in Egypt: Fine Hygienic Holding Paving the Way!

A few weeks back, we tackled the controversial topic of Paternity Leave. And whether this workplace policy is a necessity in this day...

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Paternity Leave in Egypt: A Necessity Or A Modern Luxury?

Paternity leave? Earlier this year, Egypt’s senate rejected a proposal to grant fathers a 7 day paid leave to help look after their...

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COP27: The Run of Climate Implementation Summit

The Climate Implementation Summit kicked off yesterday with an opening plenary by President Abdel Fattah El Sisi, in the presence of a range...

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Menna Arafa The New Brand Ambassador for Al Aseel Cosmetics

The Jordanian cosmetic brand just launched in Egypt, and they chose young actress Menna Arafa to be the first brand ambassador. If this...

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ثلاث وفيات و خمس عشرة إصابة بالمدارس أول أسبوع دراسة! قضاء وقدر ولا إهمال؟

“كاد المعلم ان يكون رسولا” لكن دلوقتي وبعد أول اسبوع دراسة شوفنا حالات المعلم جاني والأطفال مجني عليهم. للأسف الاسبوع ده بس طفلتين...

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Will Your Job Disappear In 5 Years?

Would you imagine a class without a teacher? A market without a cashier? or a taxi with no taxi driver? Let us ask...

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The Road To Cop27: Latest News and Updates

Only 27 days separate us from Cop27, the biggest event on our calendars for 2022. And as the countdown begins, here’s a list...

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Snippets From the Egyptian Designers’ Presence in Milan Fashion Week

As part of the unique scouting initiative by Cairo Festival City Mall in collaboration with Vogue Italia, Cairo Fashion Experience finalists Amna El...

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GoDaddy Reveals How to Attract “Back-To-School” Customers To Your Site

The perfect time to kick-start back-to-school sales, marketing, promotions and deals, as everyone starts shopping for school supplies. That’s why GoDaddy gives entrepreneurs...