Profiled
Looking for the latest entrepreneurial ventures and high-profile business models? Profiled will fill you in.
LifeUP: The Organization Introducing Adult Ballet to Egypt and Passionately Defying Stereotypes About Art
LifeUP is what one would call a wellness center. But the label and its associations don’t reflect their eccentricity in the market. The story...
Nadine MustafaDecember 20, 2018
Emad Anwar: The Marketer Who Will Pay Money for Your Garbage
“What started as an awareness project became an integral part of our NGO’s business model. Donations fluctuate and sometimes disappear completely; they’re unreliable....
Nadine MustafaDecember 18, 2018
Abdelhameed Sharara: The Restless Road to RiseUp
“Yes, we built the pyramids, but let’s build the new pyramids. The new pyramids are not stones. They’re Uber, Facebook and Google; the...
Nadine MustafaDecember 6, 2018
Maznoq: This New Business Literally Shows You Where the Nearest Toilet Is
We’ve all been through the unfortunate situation where we desperately needed to use the bathroom, but unluckily got stuck in traffic or had...
Nadine MustafaNovember 8, 2018
Rami Elgebali: The Egyptian Behind Atfal Mafkoda Raises $50,000 from Facebook
Search Facebook for ‘Atfal Mafkoda’ (which translates to ‘Missing Children’) and you will come across a page holding that name with over 1.3...
Nadine MustafaNovember 5, 2018
A.B. Shawky: How His Business Venture Is Set to Disrupt the Movie Industry in the Region
The characters, the story and the dialogue are both authentically Egyptian and universally relatable. The movie invites us to see ourselves in the...
Nadine MustafaOctober 16, 2018
