Advertising
On How Passion Can Make You Shine — Creative Industry Summit’s Co-Founder, Mai Salama!
Following the Creative Industry Summit, it is important to highlight one of the key reasons for the success of such an event. Much...
Nadine MustafaDecember 5, 2021
4 Lessons for Impactful Charity Work From the CEO of Mersal Foundation
From the midst of the still ongoing pandemic, Heba Rashed—the founder and CEO of the Egyptian Mersal Foudnation—emerged as a symbol of hope....
Nadine MustafaMarch 29, 2021
CANNES LIONS Egypt Academy Set To Launch In January
As time goes by, most people tend to change their preferences with the ongoing changing dynamics of modern society. The rapid shift towards...
Nadine MustafaDecember 5, 2019
From Cannes To Cairo: The Academy Looking To Elevate Egypt’s Creative Industry And Impose A Social Responsibility On Advertising
Think of your most recent favorite advertisement or campaign and ponder on why you might have liked it enough to consider it among...
Nadine MustafaAugust 25, 2019
Had Fun With FaceApp? Now They Can Use Your Submitted Pictures As They Please
You’ve probably seen the aged version of the celebrities you follow, the friends you have and perhaps even yourself recently. These photos –...
Nadine MustafaJuly 22, 2019
What is the Actual Difference Between Advertising and Public Relations
Advertising and PR are often confused as one, and yet, the two disciplines are extremely different. For PR practitioners, businesses who come to...
Nadine MustafaFebruary 28, 2019
3 Sneaky Things Businesses Do to Manipulate You
Businesses can’t get anywhere without making their targeted consumers happy, and if you read on, you’ll find a list of effective tactics they...
Nadine MustafaDecember 2, 2018
