Influencers

5 Articles
Real TalkSerious Business

Influencers and Social Responsibility Towards Community Issues

The digital age we live in has paved the way for people to transform their lives, and in most cases, transform the lives...

Be Bold Launch
Profiled

Pepsi Black’s Campaign Introduces a New Era of Taste

When you go out for dinner or an outing with your friends, you tend to ask the waiter to tweak your Pepsi just...

Editor's PicksReal TalkSerious Business

Meet the Man Revolutionizing Marketing Strategies in Upper Egypt and the Delta Region

Ezz El-Damak saw an opportunity to revolutionize marketing and advertising strategies in areas in Egypt that were still lagging behind.

Pep TalkPersonal Assistant

This Is What I’ve Learned from Working with Social Media Influencers in the Last 5 Years

Over the last five years, social media influencers have taken over our lives and Instagram feeds. You see them at all the cool...

Editor's PicksReal TalkSerious Business

Influencers and Credibility in the Age of Influencer Marketing

How might this rapidly emerging and yet inscrutable phenomenon be affecting us all? We talked to influencers to hopefully see it through their...