insights
Editor's PicksReal Talk 
Nadine MustafaMarch 29, 2021
4 Lessons for Impactful Charity Work From the CEO of Mersal Foundation
From the midst of the still ongoing pandemic, Heba Rashed—the founder and CEO of the Egyptian Mersal Foudnation—emerged as a symbol of hope....
Nadine MustafaMarch 29, 2021
Cover StoryReal Talk Nadine MustafaMarch 26, 2021
Is Your Business Ready for Ramadan? 6 Insights on Consumer Behaviour From Facebook and YouGov
For many businesses, our behavior as consumers during Ramadan 2021 might be unpredictable; it’s only our second (but hopefully last) Ramadan under the...
Nadine MustafaMarch 26, 2021
Editor's PicksPersonal Assistant Nadine MustafaDecember 26, 2020
On the Bias That Could Damage Your Future Decisions and Investments: The Sunk Cost Fallacy
The longer you stay in a relationship or a job, the harder it might be to break up or quit. The more you’ve...
Nadine MustafaDecember 26, 2020
Editor's PicksQuick Updates Nadine MustafaDecember 24, 2020
2020 E-commerce in Egypt Reached EGP 40 Billion, and That’s Excluding Informal Online Trade
According to Egypt’s Internal Trade Development Authority (ITDA), ecommerce transactions in the country reached EGP 40 billion, which is more than 3% of...
Nadine MustafaDecember 24, 2020
Personal Assistant Nadine MustafaJuly 15, 2019
Psychological Insights To Help You With Your Work Life
We’ve decided to sift through the overwhelming reams of papers and journals out there, to bring you a compilation of psychological insights you...
Nadine MustafaJuly 15, 2019
