Marketer

2 Articles
Editor's PicksProfiledSerious Business

LifeUP: The Organization Introducing Adult Ballet to Egypt and Passionately Defying Stereotypes About Art

LifeUP is what one would call a wellness center. But the label and its associations don’t reflect their eccentricity in the market. The story...

Editor's PicksProfiledSerious Business

Emad Anwar: The Marketer Who Will Pay Money for Your Garbage

“What started as an awareness project became an integral part of our NGO’s business model. Donations fluctuate and sometimes disappear completely; they’re unreliable....