marketing
Put COVID-19 Aside, Can Working From Home Be Normalized?
The only reason a vast majority of us have tried working from home these past few months is because of COVID-19. Initially, it...
Nadine MustafaJune 21, 2020
CANNES LIONS Egypt Academy Set To Launch In January
As time goes by, most people tend to change their preferences with the ongoing changing dynamics of modern society. The rapid shift towards...
Nadine MustafaDecember 5, 2019
Egypt’s First E-Commerce Summit Returns This Year And Here’s What You Might Not Want To Miss
Egypt is a fertile environment for e-commerce. According to an online entry by SocGen (a multinational French investment bank and financial services company) on the...
Nadine MustafaSeptember 16, 2019
From Cannes To Cairo: The Academy Looking To Elevate Egypt’s Creative Industry And Impose A Social Responsibility On Advertising
Think of your most recent favorite advertisement or campaign and ponder on why you might have liked it enough to consider it among...
Nadine MustafaAugust 25, 2019
Boujee: The Egyptian Clothing Brand Hijacking The Fashion Industry
Inspired by the French historical definition of bourgeoisie, and the rising relevance of the term boujee in the hip hop scene, the rising...
Nadine MustafaAugust 8, 2019
Everything You Need to Know About This Year’s Social Media Day Summit
Stories are one of the most instrumental ways to place ideas into the world. Every single day of our lives have their own...
Nadine MustafaJuly 8, 2019
Does Your Workplace Environment Decide How Much of a Grown-Up You Are?
So, I was having a very random discussion the other day with two of my girlfriends about different working environments. One of them...
Nadine MustafaMay 5, 2019
What is the Actual Difference Between Advertising and Public Relations
Advertising and PR are often confused as one, and yet, the two disciplines are extremely different. For PR practitioners, businesses who come to...
Nadine MustafaFebruary 28, 2019
Shark and Shrimp: The Agency Taking Employee Satisfaction to a Whole New Level
“The first incident was when we issued a letter asking our employees to invite their parents to a dish party we’re having,” said...
Nadine MustafaFebruary 16, 2019
