public relations
Cover StorySerious Business 
Nadine MustafaApril 12, 2025
When a President Becomes the Narrator and Diplomacy Becomes Storytelling…
By: Amira El Tohamy Corporate Communications Expert Macron’s recent visit to Egypt wasn’t just a political moment, it was a masterclass in narrative...
Nadine MustafaApril 12, 2025
Cover StoryReal TalkSerious Business Nadine MustafaSeptember 25, 2020
Maha Abouelenein: The Significance of Getting a Grip on Communication
In this interview, Maha Abouelenein had a Zoom chat with us about the significance of getting a strong grip on communication. The Egyptian...
Nadine MustafaSeptember 25, 2020
Pep TalkPersonal Assistant Nadine MustafaFebruary 28, 2019
What is the Actual Difference Between Advertising and Public Relations
Advertising and PR are often confused as one, and yet, the two disciplines are extremely different. For PR practitioners, businesses who come to...
Nadine MustafaFebruary 28, 2019
Editor's PicksReal TalkSerious Business Nadine MustafaJanuary 26, 2019
Confessions from a Profession: Is Public Relations Bad for You?
The field of Public Relations (PR) is often associated with – or even defined by – its ruthless and manipulative side. Are you...
Nadine MustafaJanuary 26, 2019
