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Cover StoryReal TalkSerious Business

IKEA’s New Catalogue: The Swedish Brand Promises Innovation, Sustainability and Budget-Friendliness to Egyptian Shoppers

“We know from our past that challenges can be, and will be, turned into opportunities to drive change for the better.” — Thomas...

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4 Essential Lessons and Eye-Openers For Egypt’s Startup Ecosystem At RiseUp From Home

The Egyptian-born and esteemed entrepreneurship platform, RiseUp, recently held a special virtual event in response to the COVID-19 crisis. The event was not...